Other Content
celebrating 10 years of hootsuite
Hootsuite was turning 10 years old and wanted an engaging video to celebrate this milestone. I took the lead as the copywriter on this project and worked directly with the video and design team to create a concept and script that aligned with the CEO’s vision.
Facebook Ads Strategy Guide
Facebook Ads can be hard to understand for even the most seasoned of marketers. Hootsuite wanted to help, so I conducted extensive research and wrote this all-inclusive guide, landing page, and webinar series. Not only was this appreciated by Hootsuite’s general audience, but the Sales Team was able to share this content with prospective leads.
This guide and the related webinar attracted 12,854 webinar attendees, generated 3,443 leads for Hootsuite’s enterprise business, and was an “incredible lead generation success” according to stakeholders.
Social media video copy
I worked with Hootsuite’s social media and video team to create scripts and copy for these highly popular social media videos. Here are just a few examples of the numerous videos we collaborated on.
Webinar: Know Your Customer - Delivering a Personalized Experience On Social
Hootsuite’s recent trends research indicated a high audience interest in personalized content. To provide the audience with value, I conducted all research and interviews to write a practitioner webinar and all accompanying content.
2019 Social Networks Forecast Report
As part of Hootsuite’s highest performing piece of content, I researched and wrote a social media network forecast for 2019.
